REGRETS TO FIGHT REGRET

The latest campaign for 5 Gum, called "No Regrets" is an innovative, content-led initiative that takes the brand's well-known Life Happens in 5 platform and flips it on its head. The notion that "Life Happens in 5" is all about those five exhilarating seconds before you decide to do something.

• CREATIVITY TOP PICK
• SILVER, BRONZE ADC
• 5X MERIT ONE SHOW
• 2X WEBBY NOMINATIONS 1X WEBBY FOR GOOD
• 2x D&AD WOOD PENCILS