office souvEnIrs
According to recent research, American workers just don’t take enough vacation. More than half (54%) are leaving paid time off on the table. Turns out, not only is it costing us all in life happiness, and the country an overall economic impact of up to $236 billion, it also makes for truly terrible souvenirs. Terrible, but, as it turns out, pretty damn funny.
• One Show Bronze
• 2 Cannes Lions shortlists
Based on the stats that American adults say their favourite memories come from vacations however, in 2017 662 million vacation days went unused. This campaign is convincing people to take their holidays by creating office souvenirs, a limited-edition collection to remind people of the vacation they need to take.
Uploaded by Chris Cavalieri on 2017-08-23.
Uploaded by Chris Cavalieri on 2017-08-23.